Price (from): €4,010
Andrew is renowned for helping organizations transform their business development, communication, and marketing activities through digital platforms.
His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers while answering the most popular question in digital right now: ‘So What?’.
Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tescos, o2, Virgin Media and The Royal Mail.
About the training
The days of wondering if we should do social media are over, the question now is how. So if you’re a business looking to grow your customers, digital marketing is one of the most cost-effective ways to achieve this. Regardless of whether you’re an established brand, a medium or small business, there’s no doubt that you need a robust digital marketing strategy to compete. But with so many channels to choose from and constant developments in the digital marketing space, how can you be sure that you’re getting the most from your digital marketing spend? In this social media strategy Masterclass, you’ll deep-dive into the most effective ways to develop and execute a profitable digital marketing strategy that will deliver results.
Be able to know what social media best practice looks like that aligns with your business objectives.
Be able to apply a rigorous planning process to all stages of the social media lifecycle.
Be able to evaluate appropriate digital channels, tools, engagement techniques, and algorithms to help improve your target audience online experience with you.
Be able to track and measure the success of your content marketing and social media activity from awareness to new sales acquired.
Be able to complement your current social media strategy.
Be able to see a shift in the mind set that will give you the confidence to deliver and explain your social activities internally and externally.
Social media now and for the next 12 months
Strategic Planning: Looking at what an effective social media & content strategy looks like
Creation: Building relevant content for specific social media platforms
Distribution: Targeting your social media to relevant stakeholders
Conversations: Building and engaging a network
Conversion: Measuring your content against business objectives