Price (from): €1,000 / day
Fred is a Senior Consultant of 30 years’ standing specialising in Marketing, Sales, Customer Service and Key and Global Account Management
He obtained his B.Sc Honours Degree from Manchester Metropolitan University, Manchester, UK. and a Masters in Business Administration (MBA) Degree from the Lancashire Business School in Preston, UK. He also holds the Diploma of the Chartered Institute of Marketing
Fred ran a multi million dollar business in the Pharmaceutical Industry for many years before setting up as a Consultant. In the intervening years he has worked with a number of ‘Blue-Chip’ companies including Mars/Masterfoods, Pfizer and GSK.
As a trainer and Consultant, Fred worked for three years with Europe’s foremost writers and thinkers in Key Account Management, Peter Cheverton and Prof. Malcolm McDonald where he was tasked with creating practical tools and strategies for the execution of their writings into best practices in many industries.
About the training
#Integrate social media tools #A comprehensive social media sales #A comprehensive marketing plan #Social media platforms and tools #Monitor & measure the effectiveness and ROI #Protect brand reputation #Build customer relationships #Best fit organisational marketing #Integration of marketing tools
This training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan. This highly-interactive Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media. Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.
Fundamentals of Social Media Marketing Strategies
Principles of Persuasion to Enhance Sales and Marketing Effectiveness
Creating a Social Media Marketing Strategy
Measuring and Monitoring Social Media Campaigns
Professional Development for Continuous Improvement