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Mastering Sales & Marketing in the Age of New Social Media

by Fred Mills

Languages: English

Price (from): €1,000 / day

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About the trainer:

Fred is a Senior Consultant of 30 years’ standing specialising in Marketing, Sales, Customer Service and Key and Global Account Management

He obtained his B.Sc Honours Degree from Manchester Metropolitan University, Manchester, UK. and a Masters in Business Administration (MBA) Degree from the Lancashire Business School in Preston, UK.  He also holds the Diploma of the Chartered Institute of Marketing

Fred ran a multi million dollar business in the Pharmaceutical Industry for many years before setting up as a Consultant.  In the intervening years he has worked with a number of ‘Blue-Chip’ companies including Mars/Masterfoods, Pfizer and GSK.

As a trainer and Consultant, Fred worked for three years with Europe’s foremost writers and thinkers in Key Account Management, Peter Cheverton and Prof. Malcolm McDonald where he was tasked with creating practical tools and strategies for the execution of their writings into best practices in many industries.


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Mastering Sales & Marketing in the Age of New Social Media by Fred Mills

About the training

#Integrate social media tools   #A comprehensive social media sales   #A comprehensive marketing plan   #Social media platforms and tools   #Monitor & measure the effectiveness and ROI   #Protect brand reputation   #Build customer relationships   #Best fit organisational marketing   #Integration of marketing tools

This training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan. This highly-interactive Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media. Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.


  • Fundamentals of Social Media Marketing Strategies

  • Principles of Persuasion to Enhance Sales and Marketing Effectiveness

  • Creating a Social Media Marketing Strategy

  • Measuring and Monitoring Social Media Campaigns

  • Professional Development for Continuous Improvement

Main benefits

  • #Wide collection of the biggest experts
  • #Filters for all kinds of needs
  • #User friendly platform
  • #Fast and cheap
  • #Highest level of proficiency

More trainings of the trainer

Customer Focused Management Key Account Management Marketing Development and Segmentation

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