Marketing Agility for Leaders, Managers and Teams
by Isman TanuriLanguages: English, Malay
Price (from): €3,500 / day
About the trainer:
With over 20 years of international business management, operations, and training experience, Isman's unique profile and career experiences bring a special edge to his practice. His life's stories cut across many domains and industries from circuses to theatres, startups to multinational corporations, technical arts to high technology industries and traditional to Agile management styles. As a consultant, trainer, and coach, Isman has worked with global and regional organizations including Allianz, Daimler, CardinalHealth, Cigna, Dialog Axiata, HSBC, General Electric, Godrej, PayPal, PepsiCo, Roche, Singapore Land Transport Authority, Telkomsel and Warner Media to deliver and facilitate leadership & management, organizational development, business agility transformation, innovation, and team development projects. Isman is a licensed Management 3.0 Facilitator and currently the only ICAgile Accredited Instructor in the world authorized to deliver both Business Agility Foundations (ICP-BAF) and Agile Marketing (ICP-MKG) Certified Professional training courses. A Strathclyde MBA, Isman's corporate experience started at Oracle and progressed through to Head of Marketing, Asia Pacific (MediaMath) and Marketing Director, Asia Pacific (Tapad/Telenor) roles at two of New York City's most innovative advertising technology companies. Credentials & Certifications: MBA, University of Strathclyde BA (First Class Honours) Marketing Management, Northumbria University Management 3.0 Licensed Facilitator ICAgile Authorised Trainer Certified LEGO® SERIOUS PLAY® Facilitator (Association of Master Facilitators) Certified ScrumMaster (ScrumAlliance – CSM) Agile Certified Coach (ICAgile – ICP-ACC) Certified Kanban Coach (IBQMI) Kanban System Design (Lean Kanban University – KMP I) Lean Change Agent (Lean Change .Org) Advanced Certificate in Training and Assessment (WSG)
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Marketing Agility for Leaders, Managers and Teams by Isman Tanuri
About the training
2-day Certified Professional in Agile Marketing Training Workshop
While marketing is one of the most exciting, dynamic and progressive professions around, it is also at the frontline of constant market changes and shifting customer preferences and expectations.
Modern marketers are tasked to deliver high-quality business outcomes by exploring new customer channels, create innovative products and master new digital technologies. On top of that, continue to run and maintain existing marketing operations.
All these responsibilities and activities result in a complex setup. As a result, marketers are known to suffer from work-related stress, unhappiness, and corporate burnout.
This Agile Marketing training workshop is designed to help marketers better manage complexity, uncertainties and constant changes in the workplace by learning the Agile mindset and practical Agile ways of working techniques.
Who should attend:
Marketing leaders and managers who are looking to develop marketing agility within their organization or teams. Marketing teams are looking for more transparent, productive, innovative and effective ways of working.
Course format:
This 2-day training course will provide a balanced learning experience of both theoretical Agile knowledge and
implementable Agile practices. Participants will experience individual exercises and group learning activities.
Case studies and examples of practical Agile Marketing implementations in industries will be provided to reinforce Agile learning.
Course Accreditation
This course is accredited by ICAgile, the largest accreditation and certification body for Agile education. ICAgile-accredited courses focus on delivering knowledge and skills that combine “being agile” with “doing agile.” Participants who successfully complete this course will be awarded the ICAgile Certified Professional - Agile Marketing (ICP-MKG) certification.
Learning outcomes
Marketing Agility
The fundamentals of the Agile mindset and Agile ways of working; Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget
for Leaders, Managers and Teams
Why organisations, such as ING Bank, LEGO and Microsoft, are undertaking global Agile transformation to be nimble and relevant in today's competitive world
Training
How to prioritize competing stakeholder demands by understanding and practicing true Customer-centricity
Benefits
Agile Kanban to increase marketing productivity, optimise marketing workflows and manage multiple deadlines
Program
DAY 1:
WHY BE AGILE: HISTORICAL CONTEXT AND TODAY’S NEEDS:
Understand the history of current marketing management practices, the foundations of Agile and why Agile values & principles are highly relevant in today’s dynamic, rapidly-changing business and social environments
Learn about successful Agile Marketing case studies and generate ideas on developing marketing agility for your team and organisation
A RETURN TO CUSTOMER CENTRICITY:
Understand Agile Marketing fundamentals, values and principles and how these can help improve marketing operations and team performance
Understand the importance of prioritising Customer Value delivery over internal processes or KPIs
Understand the importance of measuring Customer Outcomes over non-essential Marketing or Business metrics
Practise Agile techniques that develop deeper customer understanding and empathy including Customer Journey Mapping, Agile User Story Mapping and Design Thinking
DAY 2:
LEARNING AGILE FRAMEWORKS & PRACTICES
Understand Lean Marketing principles and how to implement experimentation, validated learning and work iteration in marketing activities
Understand and practise the relevant Agile frameworks for implementation in marketing work including Kanban, Scrum and Scrumban
DEVELOPING & IMPLEMENTING MARKETING AGILITY:
Learn and practice designing and implementing Agile Marketing practices within your marketing organisation or team
Understand and practise Change Management techniques to deliver and sustain Marketing Agility transformation in your organisation and teams
Main benefits
- #Wide collection of the biggest experts
- #Filters for all kinds of needs
- #User friendly platform
- #Fast and cheap
- #Highest level of proficiency
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