Languages: English, French, Dutch
Price (from): €1,065 / day
Mic Adam started Vanguard Leadership to help organizations with the implementation of social media. His focus lies on implementing Social Selling programs, employee advocacy programs, social media strategy and consultancy, writing & implementation of social media policies, conducting social media training and involved in community and conversation management.
Mic has built an international career as general manager, sales and marketing manager at companies in B2B and B2C domains and includes Wang Laboratories (B & USA), Kryptonite Corp. (B & USA), Van Aerden Group (F, B & USA), Ophardt Hygiëne Technik (D) and Unisys (B & F & UK).
His training programs include Social Selling, Social Recruitment, and Employee Advocacy as well as platform training such as LinkedIn, Twitter, Facebook, Blogging, Video marketing and content marketing in both B2B and B2C environments.
About the training
You are looking for new customers, suppliers or employees. You probably still use traditional channels, but have you ever considered using social media? For many companies, they deliver increasingly more results in the form of new customers, suppliers or employees. But how do you get started and make this efficient? Every company or department does different things. What is the right way now? And you soon come to the conclusion that a lot of time can be consumed. The question arises quickly: what is a good strategy and approach.
Learn the social media manager role but also be able to put it into practice
We start by mapping the strategy, the target audience, and the general approach
We will look in detail at the conversation platforms such as LinkedIn, Facebook, Twitter and the content platforms such as YouTube, Instagram, Pinterest, blogs, etc.
We will also learn how to listen to social media.
Overview of the social media landscape (who is where and why?)
What are the latest trends? Which social media platforms to use?
What are the advantages and disadvantages of social media?
How to prepare a social media policy?
How to listen to what is being told about you on social media?
Which content should you offer and where? (video, photo, audio, text, etc.)