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LinkedIn for professionals

by Mic Adam

Languages: English, French, Dutch

Price (from): €1,250 / day

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About the trainer:

Mic Adam started Vanguard Leadership to help organizations with the implementation of social media.  His focus lies on implementing Social Selling programs, employee advocacy programs, social media strategy and consultancy, writing & implementation of social media policies, conducting social media training and involved in community and conversation management.

Mic has built an international career as general manager, sales and marketing manager at companies in B2B and B2C domains and includes Wang Laboratories (B & USA), Kryptonite Corp. (B & USA), Van Aerden Group (F, B & USA), Ophardt Hygiëne Technik (D) and Unisys (B & F & UK). 

His training programs include Social Selling, Social Recruitment, and Employee Advocacy as well as platform training such as LinkedIn, Twitter, Facebook, Blogging, Video marketing and content marketing in both B2B and B2C environments.


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LinkedIn for professionals by Mic Adam

About the training

#social media   #linkedin   #Social Selling   #Social recruitment   #recruitment   #social media

The LinkedIn program consists of a 3 prone approach: pre-training, workshop and post-training session.


  1. The LinkedIn profiles of all the participants are analyzed and the areas for improvements are identified.  These areas will be discussed and attended to during the workshop.
  2. In preparation of the workshop the LinkedIn usage of the participants will be monitored, analyzed and shared during the workshop.
  3. All visual materials (background pictures, standard texts for summary, etc.) will be collected and synchronized with Marketing at Analis.

The Workshop:

The hands-on program consists of the following steps

  • Why LinkedIn is so important?
  • The different flavors of LinkedIn (Free vs subscriptions)
  • Which LinkedIn strategy is right for you?
  • What are the profiles on LinkedIn (Personal, Group and Company)
  • 24 elements that make your LinkedIn profile professional to use as:
    • Your electronic business card
    • Your personal branding tool
    • Your expertise and experience
  • Create a strong and quality network
    • Who to accept/invite into your network?
    • How to deal with invitations (including from strangers)?
    • The correct way to invite people into your network
    • Grow your network through groups
    • How to make your network grow smartly and efficiently
  • Searching, Finding and Engaging your prospects and clients
    • Using the advanced search to find the right person
    • Using Boolean logic to finetune your search
    • Saving your search criteria for future use
    • Engaging the people in your result lists
      • The power of introductions
      • The power of groups
      • Finding emails of your contacts
      • How to use Inmails (subscription)



  • Keeping your network warm
    • Reactive
      • Use notifications to keep your network warm
      • “Who viewed your profile” is a great conversation starter
    • Active
      • The difference between Like/Comment and Share
      • Like, Comment & Share posts from your network
      • Like, Comment & Share posts from the company page
      • Reacting to group discussions
    • Proactive
      • How to do “Status Updates”
      • How to “Publish Articles”
  • Content is key
    • Where to find value add content
      • Do not forget your website for content to share
      • Google Alerts
      • Curating content from websites using Feedly
      • Subscribing to video channels like YouTube
      • How to find even more content
    • Advanced: How to share content efficiently
      • Use sharing buttons
      • Add sharing buttons to your browser
      • Use tools like Hootsuite or Buffer to spread your posting

Post-training session:

A few weeks after the workshop there will be:

  1. A review of the LinkedIn profiles of all the participants and check whether the all suggested changes were implemented.
  2. The LinkedIn usage of the participants after the workshop will be analyzed and compared to before the workshop

Main benefits

  • #Wide collection of the biggest experts
  • #Filters for all kinds of needs
  • #User friendly platform
  • #Fast and cheap
  • #Highest level of proficiency