Applied Gamification for Marketing by Pete Jenkins

About the training

#use gamification as your USP   #earn customer attention   #build brand experiences that lead to increased sales   #cost effective approach to marketing   #experience gamification as you learn   #highly engaging trainer

Gamification is the application of game-like experiences in contexts outside of games. Gamification uses game elements such as narrative, challenges, puzzles and collaborative play to inject fun and excitement into business activities. In marketing, the approach is finding acceptance as a method of engaging customers. It is changing the average into the exciting. For instance, ensuring completion of market surveys and building engaging brand experiences. Brands from McDonald's to Dell and Coca-Cola have seen the jump in effectiveness from gamification. 68% of digital natives own a game console and 76% own smartphones. Gamification is now a key tool in gaining customer attention. Led by the world-leading gamification expert from the UK, Pete Jenkins. This two-day course will show you how to apply gamification. It will provide you with a holistic framework to design and manage a gamification project for your marketing purposes.