Price (from): €1,102
Scott Hutchinson is a fully qualified international consultant, coach, trainer, and mentor, trained by the modern leaders in coaching, Performance Consultants International. Currently advising on recruitment/talent management across several sectors, including professional services, technology, oil and FMCG manufacturing, with diverse clients including Coca Cola and Informa Middle East.
Twenty years finding leaders for the UK Consumer Sector including 75 of the UK’s Top 100 Consumer companies. Worked for International Headhunting Firms (TMP Worldwide) as well as having his own award-winning recruitment businesses.
An exponent of the value of "marginal gains" and the GROW model of coaching. Both used extensively and successfully throughout a consulting, coaching and training career. Scott is fascinated by what makes people excel, about why some teams and individuals achieve more and (more importantly) how they do it. Obsessed with staff retention, effective team building, and leadership.
About the training
This course will develop a basic social marketing strategy attract active and passive candidates that will transform your organization. Most big decisions are now made online and job hunting is no different. If you want people to join your company, you’d better have a great social presence! You will receive templates to take away, case-studies, and a template plan to take away to build your strategy.
Analyze your current brand – where you are now
Set clear, effective time-managed achievable goals
Find out how to build an employer brand that attracts and engages top talent
Learn compelling ways to develop content and to tell authentic stories about your company
Discover proven strategies and plans that you can use to stand out amongst in-demand candidates
Day One: Reminder – The war for talent. The latest statistics and a lesson from history
What is Social Hiring? Defining Social Hiring
Determine your goals
Exploration of each of the social platforms
Exploring your EVP in it’s current state
Involve the team
How to consistently engage your target audience. Creating content
Day Two: How to harvest the information and build your Talent Pools
Using the platform’s advanced search facilities
Exploration of the current technology available