|Applied Gamification for Marketing||HR, Marketing, Other||Details|
Pete is in his 11th year as an Entrepreneur in Residence at the University of Brighton. He lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. He also guests lectures on Gamification at King’s College London and at ESCP Europe.
Pete is Practice Director, Gamification at Intelestream Inc. in Chicago, USA. A strategic advisory company in the CRM space. Intelestream Inc. created Splash, a gamified onboarding and goal setting app for SugarCRM.
Over the past 19 years, Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce and an Export Champion for the Department of International Trade.