Mastering LinkedIn: Brand Building, Content Marketing, Lead Generation & Social Selling by Ritchie Pettauer

About the training

#linkedin   #socialselling   #contentmarketing   #brandbuilding   #networking

Since its launch in 2003, LinkedIn has rapidly grown into the world’s largest social business network. While during the early years, LinkedIn was mostly focused on the job- and recruiting markets, the introduction of the “Economic Graph” algorithm in 2014 lay the foundations for today’s enormous popularity in the fields of content marketing and brand building.

In 2019, LinkedIn has exploded in terms of activity, new users and the amount of content which is published every day. While the platform’s popularity keeps skyrocketing and an increasing number of brands try to leverage the power of social selling, these important questions remain:

• How do you make your content and your brand stand out?
• How do you deliver your message to the right audience?
• How do you convert leads into customers?

Fully leveraging the power of LinkedIn requires a complex strategy involving not only your company page but your employees and influencers as well. Optimized profiles, the right kind of useful content and a targeted network are key factors to long-term LinkedIn success. This workshop will put all the required knowledge, tools and insights at your fingertips.