|Customer Focused Management||Sales, Marketing, Other||Details|
|Key Account Management||Sales, Marketing, Other||Details|
|Marketing Development and Segmentation||Sales, Marketing, Other||Details|
|Mastering Sales & Marketing in the Age of New Social Media||Sales, Marketing, Other||Details|
Fred is a Senior Consultant of 30 years’ standing specialising in Marketing, Sales, Customer Service and Key and Global Account Management
He obtained his B.Sc Honours Degree from Manchester Metropolitan University, Manchester, UK. and a Masters in Business Administration (MBA) Degree from the Lancashire Business School in Preston, UK. He also holds the Diploma of the Chartered Institute of Marketing
Fred ran a multi million dollar business in the Pharmaceutical Industry for many years before setting up as a Consultant. In the intervening years he has worked with a number of ‘Blue-Chip’ companies including Mars/Masterfoods, Pfizer and GSK.
As a trainer and Consultant, Fred worked for three years with Europe’s foremost writers and thinkers in Key Account Management, Peter Cheverton and Prof. Malcolm McDonald where he was tasked with creating practical tools and strategies for the execution of their writings into best practices in many industries.